YTF - The Movie

Port Rhombus was brought in to reimagine the visual identity of Yesterday Today Forever (YTF) – an independent film rooted in faith, redemption, and cultural realism. The project began as a logo redesign and evolved into a full creative partnership, spanning branding, packaging, and digital rollout.

Creative Direction Meets Theology

We began with full narrative immersion, diving into the film’s script, early promotional materials, and musical themes. YTF is a declaration of continuity between sacrifice and salvation. This insight shaped our design system.

The final YTF logo blends ancient symbolism with contemporary grit. Each letter was conceptualized to resemble hand-hewn wooden crosses, weathered and raw, evoking both crucifixion and resilience. Built using a hybrid method (AI image generation + hand-drawn feedback loops), we emphasized:

-Rawness of wood texture
-Iconic cruciform structure
-Lighting and grain detail to evoke both suffering and resurrection

Deliverables

Visual Identity & Branding:

-Full logo suite: horizontal lockup, symbol-only version, alternate colors
-Social media icons, thumbnails, and film-specific design assets
-Visual style guide with textures, fonts, and image direction
-Sub-branding for “YTF” as a standalone visual shorthand

Product & Packaging Design

+Vinyl Soundtrack Design
+Front and back covers
+Interior booklet and sleeve layout
+Custom label designs for the record itself

Blu-ray Packaging:

+Digital and print versions
+Case art, spine, menus, and disc design

Poster Assets

+Promotional and collector editions
+Social cutdowns + teaser frames

Digital & Web Presence (In Progress)

-Film website: teaser launch page + full release site
-SEO setup and responsive mobile optimization
-Event + screening page integration
-Mailing list and press kit download

Strategy & Support

-Modernized the film’s original early-1990s vision for today’s audience
-Consulted on positioning for both faith-based and indie film festival audiences
-Advised on rollout strategy and helped align branding across platforms
-Supported social media tone and pre-launch content direction

Ongoing Collaboration

This project is still active – Port Rhombus continues to support:

-Digital marketing campaigns
-Site updates and press assets
-Potential merchandise and art-based promotions
-Future rollout of streaming / distribution assets